log inDeepDive Data Services Limited Website Privacy Policy
1. Definitions
2. About this document
3. Contacting DeepDive
4. How do we collect personal data and what data do we collect?
5. Legal basis for processing
6. Your rights
7. Use of cookies
8. Transfers outside the UK and the European Economic Area
9. Data retention
10. Right to complain to a regulator
11. U.S. State Privacy Rights Notice
12. Acceptance of this policy
1. Definitions
“DeepDive” and “we” and “our” means Deep Dive Data Services Limited of Trinity House, School Hill, Lewes, East Sussex, BN7 2NN (company number: 16513102);
“GDPR” means the UK General Data Protection Regulation (UK GDPR);
“personal data” means information that can be used to uniquely identify a single person, as defined under GDPR;
“website” means the website at www.deep-dive.com;
“you” means you as an individual and “your” and “yours” shall be interpreted accordingly.
2. About this document
This Website Privacy Policy relates to personal data that you provide during your use of the website. DeepDive is located in Europe and is bound to conform to its obligations under the GDPR. The GDPR sets a high bar in terms of consumer protection. However, we recognise that there are other data protection regulations in other territories, and we will review any request brought to our attention in respect of such territories.
3. Contacting DeepDive
DeepDive is registered with the Information Commissioner’s Office under number: ZB968441.
We can be contacted as follows:
By Post:
Trinity House
School Hill
Lewes
East Sussex
BN7 2NN
By Email:
info@deep-dive.com
If you are in the European Union, you may address privacy related inquiries to our EU representative pursuant to Article 27 GDPR by sending an email to info@deep-dive.com
4.How do we collect personal data and what data do we collect
If you request product information, a product demo, sign-up to a webinar, or subscribe to receive marketing messages, we will ask you to provide some, or all, of the following personal data:
• Name
• Job title
• Email
• Phone number
• The organisation you represent
We will use this information solely to communicate with you about our products and services. We will not disclose your personal data to any other person or organisation except DeepDive employees, companies acting as data processors on Deep Dive’s behalf, and as required by law. Data processors acting on DeepDive’s behalf may only use the information in accordance with DeepDive’s instructions.
5. Legal basis for processing
Under GDPR we must have a legal basis upon which to process your personal data. The legal basis upon which we rely is legitimate interest (Article 6(1)(f) of the GDPR). This is subject to a balancing test to ensure our interests are not overridden by your fundamental rights.
6. Your rights
All marketing emails that you receive from us will include an “unsubscribe” link which, if clicked, instructs us not to send any further emails.
You also have the following legal rights under GDPR:
• The right to withdraw consent (though please note that we do not rely upon consent to process your personal data).
• The right to erasure – you can request that we remove your personal data from our systems.
• The right to restrict processing – you can request that we only process your personal data for the purposes you specify.
• The right to data portability – you can request that the personal data you have provided to us be ported to another organisation.
• The right to access your personal data – You have a right to know what personal data DeepDive holds on you and for what purpose we are processing your personal data. This is known as a Subject Access Request (SAR).
• The right to rectification – you have the right to ask us to rectify any information you believe is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• The right to object to processing – you have the right to object to us processing your personal data.
• The right to obtain information upon request on the balancing test we have carried out when determining we are able to rely on legitimate interest as our lawful basis for processing your personal data.
• Please note that some of these rights are subject to our assessment as to whether we have a continuing legal basis upon which to process your data.
7. Use of cookies
The DeepDive website use cookies. A cookie is a text file containing small amounts of information that will be downloaded to your computer when you use the website. Cookies do not contain personal data though some of them can only be useful if associated with your personal details. Cookies do lots of jobs and are a commonplace tool used by almost all websites. They enable things such as navigating between pages efficiently, remembering user preferences, and generally improving the user experience.
There is legal regulation around how cookies are used and the agreement required from users. DeepDive is committed to meeting those requirements. We use the following cookie types:
Strictly necessary cookies
These are essential in order to enable you to move around the website and use its features. Without these cookies, DeepDive could not provide the website to you. You may not use our website if you do not wish these cookies to be placed on your computer.
Analytics cookies
These collect information about how visitors use the website, for instance which pages are used most often, and allow DeepDive to remember choices you make. The information collected using these cookies cannot track your browsing activity on other websites.
Marketing cookies
These cookies record your visit to the website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
These are the cookies we currently use:
Necessary Cookies:
• __cfduid (Cloudflare): Detects malicious actors.
• __hs_opt_out (HubSpot): Remembers if a visitor opted out of cookie consent.
• _hs_cookie_cat_pref (HubSpot): Saves visitor's cookie category preferences.
• laboratory-anonymous-id (HubSpot): Groups user sessions anonymously, session-based.
• hs_login_email (HubSpot): Verifies user email for HubSpot login.
• hsgn (HubSpot): Required for HubSpot login.
• ak_bmsc (Akamai): Security to distinguish humans from bots.
• Hubspotapi and related cookies: Manage app access and CSRF prevention.
• hs_langswitcher_choice (HubSpot): Sets browser language preference.
Analytics Cookies (optional, controlled by consent):
• __hstc: Main visitor tracking cookie, expires in 6 months.
• hubspotutk: Tracks visitor identity, expires in 6 months.
• __hssc: Tracks sessions, expires in 30 minutes.
• __hssrc: Used to detect session restarts, expires at session end.
Marketing Cookies (optional, controlled by consent):
• __hssrc: Helps track session restarts, sometimes used in marketing analytics.
• __hstc: Main tracking cookie that stores visitor data used for marketing analytics.
• hubspotutk: Tracks visitor identity and is used to associate form submissions and other interactions with the visitor.
• Cookies related to ad retargeting via Google Ads & LinkedIn
8. Transfers outside the UK and the European Economic Area
We will transfer some or all of your personal data to processors acting on our behalf who are based outside the UK and the European Economic Area. Rest assured that we will only do so after having put in place appropriate safeguards for the protection of your personal data as prescribed in GDPR.
9. Data retention
We will retain your personal data for so long as we have a legal basis for doing so. We will cease marketing to you should we receive an unsubscribe request or should you otherwise request us to do so. When we no longer have a legal basis for retaining your personal data, we will permanently erase it.
10. Right to complain to a regulator
If you believe that we have not met our legal obligations with respect to processing of your personal data, you have the right to complain to a supervisory authority. In the UK, the data protection authority is:
The Information Commissioner’s office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone number: 0303 123 113 or 01625 545 745
Email: casework@ico.org.uk
11. U.S. State Privacy Rights Notice
While we are a UK-based company primarily operating under the GDPR, we recognise that visitors to our website may include individuals located in the United States. Accordingly, we strive to address relevant U.S. state data privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and similar laws in other states such as Colorado, Virginia, Connecticut, and Utah.
If you are a resident of one of these U.S. states, you may have certain rights under applicable laws, including the right to:
• Know the categories and specific pieces of personal data we collect about you;
• Access your personal data;
• Request deletion of your personal data;
• Request correction of inaccurate personal data;
• Opt out of the sale or sharing of your personal data (if applicable);
• Opt out of targeted advertising or profiling (where relevant).
We do not sell or share personal data as defined under U.S. state privacy laws, nor do we use your data for profiling in furtherance of decisions that produce legal or similarly significant effects.
How to Exercise Your Rights
If you are a U.S. resident and wish to exercise any of your privacy rights, you may contact us using the details below:
Email: info@deep-dive.com
Please include your name, the U.S. state you reside in, and a description of your request. We may take steps to verify your identity before processing your request.
We will respond to verifiable requests in accordance with applicable U.S. state privacy laws and within the timeframes required by law.
12. Acceptance of this policy
By using the website and / or providing personal data, you signify your acceptance of this Website Privacy Policy. If you do not accept this Policy, you should leave the Website and should not provide personal data. DeepDive may change this Website Privacy Policy at any time by posting a revised version via the Privacy Policy links on the Website. We recommend that you frequently check for updates. Continued use of the website following the posting of any changes will signify your acceptance of those changes.